Hi there! My name is Alejandra Martínez, founder and head designer of Sira. We specialize in women’s apparel, ethically made. 


Our collections are a compilation of my personal experiences during my years spent in Chile, New York and LA. Each piece has a story behind it; the streets of NY with its architecture, the blue skies and deep ocean in LA and the dynamism of a land with so many natural treasures in Chile. Everything translates into fabric, shapes and colors.


In Sira we believe that fashion is another way to communicate oneself to the world. Each piece is meant to compliment our looks and personalities, to support our role as women in our society. We don’t follow stereotypes; we follow our hearts.

I hope you like it!

Thank you VoyageLA for this beautiful interview! We are so blessed for being part of this amazing community in LA.


Sira has been a dream for many years, but today we are honored to say that dreams can come true!

Do you want to know more about us? read the complete interview here 




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@2020 Sira Design